When I receive an e-mail with the subject line as "Hey" I usually think it's an e-mail from a friend or family member. I open it immediately. This tactic, the "Hey" tactic I'll call it, is what some candidates are using to catch their supporters attention.
Michelle Obama e-mailed supporters of her husband with this subject line. Unlike the "Hey" e-mails I receive from friends to keep in touch, this e-mail was looking for donations. They generally have a conversational tone as they are attempting to squeeze every last penny from the e-mail recipients.
"Such e-mails are a key to fundraising in this election -- Clinton raised $8 million online in the last quarter, while her closest rival, Obama, has collected a record of nearly $26 million online so far for the year -- and are central to organizing volunteers, especially a new generation of Web-savvy young activists."
I never realized how much energy, and money, went into e-mails. Clinton is said to have the largest e-mail list. Over one million addresses. That is crazy crazy crazy.
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